Political Correctness

This is probably my favourite rant. A long time ago in a galaxy far far away - well perhaps not a galaxy far away, as it was here but hey ho - you used to be able to say things that would be taken with a pinch of salt, now however you have to be extremely careful with everything that you say or do else you may end up upsetting some select group of people.

I was having a conversation with my boss the other day and we were discussing a new branding name for our support contracts. We wanted something that would clearly define the two different product, something catchy and different. 'Black Support' or 'White Support' came up, for a split moment we thought this was a great idea we could use marketing terms like "No grey areas, its just black and white". This was until we realised that we couldn't use these terms as they were probably not politically correct anymore or that some small minded person would turn it into something it simply isn't.

It seems that it is almost impossible now to do anything without insulting some group or culture (see here you would normally write 'minority' but I'm not even sure if you can use that phrase anymore) but conversely if you do agree not to do something because you might offend the minority (ha I said it!) you could end up offending the majority. Whether its the majority or the minority it shouldn't really matter as this is supposed to be a world of free speech I guess however whoever said that was telling big fat lies.